Pathauto: State of the Module Update

Comments

BryanSD writes:

I like this module and when I have had a need for it, I use it. However, in one of those recent posts about pathauto is the claim that:

From an SEO perspective this is important because you can include keywords in your URL as opposed to the standard /node/78 URLs that Drupal produces.

Greg, from your perspective does this module really help with the search engines? From my own experience, especially with Google, I don't think pathauto really improves your site in the rankings. I'll argue that pathauto likely helps the human reader out more than the "automated" search bots.

I've had sites without pathauto rank higher in Google than I've had with sites using pathauto (or the equivalent in other CMS applications). Content seems to play a bigger role at Google than URL. I wouldn't mind hearing your take on this and others on this.

Greg writes:

That's a tricky question to try to answer because there are so many factors involved. As you've pointed out, some sites rank very well for terms even when they don't use path aliases.

My feeling is that it doesn't really matter whether it helps for SEO because the benefit to users is already known and highly valuable.